Introducing Instagram Support for Creator Tracking
Track Instagram Reels with the same powerful analytics you love for TikTok. Add any public Instagram account to your dashboard and start syncing performance data automatically. No manual exports, no hassle.
Key features:
- Automatic data syncing every 6 hours
- Post-level analytics for every Reel (views, likes, comments, engagement rates, virality indicators)
- Historical metrics tracked daily with up to 365 days of data
- Group Instagram and TikTok creators in campaign collections
- Unified leaderboards to compare performance across platforms
Platform-specific note: Instagram doesn't publicly expose shares and bookmarks data, so those metrics are TikTok-only. Everything else — views, likes, comments, engagement rates, publishing activity — is tracked identically across both platforms.
Alongside Instagram support, we've completely rebuilt our data syncing infrastructure. Data refreshes are now 2x faster and significantly more reliable across both TikTok and Instagram. You'll see new posts appear faster, metrics update more consistently, and on-demand refreshes complete in seconds instead of minutes.
This upgrade benefits all users on all plans — no action required on your end.
How to Get Started
Adding Instagram accounts takes seconds:
- Click the plus icon button under "Accounts" in your dashboard
- Select Instagram from the platform dropdown
- Enter the creator's Instagram handle
- Done — data syncs every 6 hours
You can mix Instagram and TikTok accounts in the same collections, compare performance side-by-side on leaderboards, and manage everything from one unified view.
Instagram tracking is included in all plans — Free, Pro, and Unlimited. Instagram accounts count toward your total account limits (e.g., 3 accounts on Free, 10 on Pro, unlimited on Unlimited).
Ready to Automate Your Creator Marketing?
Start adding Instagram accounts today. If you're on the Free plan, you can track up to 3 accounts (TikTok, Instagram, or both). Pro and Unlimited users can start building their full cross-platform creator roster right now.